It's no secret that with every Presidential race social media plays a much greater role.
In the 2008 Presidential Campaign President Obama used pop culture to launch and promote his HOPE campaign through many different influential figures in the entertainment industry. He was able to use their platforms and fan base to spread his message and reach voters that he would have never impact through his own personal platform. This ability to reach a wider audience other than those watching CNN was ultimately one of the major reasons that won him the election.
In the 2016 Presidential race candidates have been more active on social media than ever before. One of the most active and reactive candidates is the outspoken Donald Trump. Trump has many different social media accounts but it seems that his favorite social media platform is Twitter. Trump regularly express his point of views on the social media sight by tweeting his thoughts to his followers as well as the public figures that he might be directing them towards. This has helped Trump stay relevant amongst voters as well as the media.
Candidates no longer launch commercial marketing campaigns they launch social media marketing campaigns. Through these campaigns they are able to not only spread their message but also engage with voters and see which social campaigns they are responding to as well as their thoughts about those issues. They then are able to focus their campaigns on the issues that voters are most concerned about. The most socially engaged the candidate is the more relevant they become to younger voters and that alone could win them the election. Though, not all social campaigns are affective for candidates. In order for them to have the most impact they need to first build the platform on their social outlets by gaining as many followers as possible in order for people to be receptive to their message.
Above are the Presidential candidates with the most followers. Are you following any of these candidates? If not, do you follow any other Presidential candidates? If so, which ones and what made you follow them on their social media platforms?
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