Facebook's Boost Button

For businesses that would like to grow their presence on Facebook, the “Boost Post” feature can be your best friend in making that happen. 

The Boost feature is only available to Facebook business pages. It allows business pages to appear higher up on their audience’s news feed for a fee. The fee is completely up to the business. It’s based on how long the business wants to run the boost and the number of impressions the business would like to get from it’s audience. It’s a beginning stage that helps familiarize businesses with how they can utilize Facebook’s advertising tools to help grow their business because they run the relatively more expensive and distinctively targeted sponsored posts. 

One of the main reasons why businesses choose to use this feature is due to the unpredictability of the reach that organic posts have on a business’ Facebook audience. Therefore, they don’t want all the time and effort dedicated to their business’ Facebook posts go unnoticed. Boosting a post solves this by guaranteeing a degree of visibility from their audience because they have a high chance of being seen by people who have liked their business page. If those people happen to like or comment on the boosted post, it might appear on their friend’s New Feeds. These friends might be people who were never previously aware of your business page, that are now exposed to it. This gives the business page greater exposure to a new audience. 

So, how can a business utilize this tool to help them gain that same sort of exposure? The most important thing to do is choosing a post that will attract you’re audience’s attention. It would be ineffective to boost a post that will gain exposure but not great feedback. You want your audience to interact with the post when they see it. Once you have chosen a post, you click on the “Boost Post” button on the bottom right corner of the post. Then, choose the audience you want to reach with the boosted post. You can select to boost the post to the News Feeds of people who like your Page, as well as their friends, or choose a specific audience through targeting. If you would like a more specific demographic than that, you can also target groups by interests, location, ages and gender. After you’ve selected your audience, you need to manage the budget dedicated to boosting this post. The budget is determined by the amount of time you want the post to remain boosted, which, in turn, determines an estimated audience to which the boosted post will be visible.

Have you ever used the “Boost Post” feature? If so, how has it impacted your business?

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