Following in the lines of Facebook and Snapchat, Instagram is the latest social media platform to start showing users the number of views that their videos are getting and from who.
For socially driven Instagram users, this feature is a nice add on but really makes no difference to their utilization of the app. For the business driven Instagram users this feature is very important for them to see how their content is performing within the app. This sort of data allows them to monitor which videos were more effective for their audience and which videos did not have as many views. They can use this information as a reference point to help structure their future content based on views data available to them. This allows users to make their business Instagram account more affective than ever before.
Instagram has seen a surge of business pages start to utilize it's platform. While the majority of companies stick to strategically taken professional photos of their products or services in order to blend in with the rest of the content on the social media platform. Other's have seen great success with professionally edited video content on their pages that intrigues their followers and has them asking for more. Along with having companies have their own Instagram business page, Instagram users with a huge follower base are beginning to utilize their platform and turn it into a business, making themselves the brand. Influence is what users are charging companies for. They charge a company per post to promote their brand or product.
The companies that pay users can now measure how affective the user's post about that particular product was with their followers. Can now make smarter decisions in regards towhee they choose to promote their brand and if what their paying them is worth their return on investment. With this new feature, I believe we'll start to see more and more companies posting videos on Instagram than ever before. This is because video offers them something that pictures do not. There is currently no way for companies to measure how many people saw their picture post on Instagram, they haven't reached face book's level of post data yet. Though, there is now a way for them to see how many people say their video, and who exactly those people are. Therefore they will go with the choice that gives them the most data to generate the most accurate content.
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