Social Consumers

The internet has opened the doors to a global market. Social Media had created a platform for consumers to have a voice and influence that they never had before. 

Before I buy a product online or even in stores I check reviews. These reviews help be decided whether or not I am making a good choice by buying these particular products. I look for positive and negative feedback and weigh the two against each other to make my final decision. This process is one that millions of consumers partake in on a daily basis. The Social Consumer is one consumer phenomena that is continuing to grow and grabbing the attention of major companies.

Companies know the power that social consumer have on their market and they are very reactive and interactive through their social media outlets, especially twitter. Many consumers who tweet their comments or concerns to companies usually get a very timely response from the company. This helps companies stay on top of their market perception and allows them to manage their reputation on social media outlets as they are able to somewhat control the dialog that is on social media about the company. It helps them address and contain any backlash that may come their way.







Like the bigger companies, many businesses today need to take notice of and hone in on the power of the social consumer. They need to be very reactive to their consumer's on all Social Media platforms. This means that their questions need to be answered on a timely basis, problems need to be addressed accordingly. If businesses chose to ignore their social consumers and not actively engage in their commentary, they will loose control of their reputation on social media platforms. The dialog about their company will be solely dictated by their social consumers wether it is accurate information or not.

See The Power of Social Consumerism in an infografic Here

How often do you read reviews before you buy something? Do you yourself write reviews about a product or service online?